DIECO STUDIOS
NO WORRIES CAKES
POSTERS, advertisement, COLLABORATINS
AND MORE
AND MORE
In this project, I worked as the Chief of Marketing and Design for the custom cake brand No Worries Cakes.
My responsibilities included creating promotional materials, developing brand communication strategies, and executing collaborations with CHIHO and TrustMe Studio.
For TrustMe Studio, I designed branded packaging, exclusive cakes, and a full-scale advertising campaign.
My responsibilities included creating promotional materials, developing brand communication strategies, and executing collaborations with CHIHO and TrustMe Studio.
For TrustMe Studio, I designed branded packaging, exclusive cakes, and a full-scale advertising campaign.
ABOUT PROJECT
This project addresses the demand for stylish and unconventional cakes in a market saturated with ordinary sweets. Our cakes were completely unique—no two were alike—and they embodied the ugly-cake aesthetic, offering something truly extraordinary.
Idea
We enhanced the brand’s presence on social media and redefined its communication strategy: cakes are not just for special occasions but also for casual gatherings and friendly
get-togethers. We utilized Instagram, Telegram, media outreach, and collaborations to amplify brand awareness.
One of the most creative solutions was a promotional video featuring Milla Jovovich in her iconic Resident Evil look.
In the video, a virus breaches containment, infecting a cake
and transforming it into an ugly-cake. TrustMe Studio, with
its medical-themed branding, symbolically “controls” the cake’s mutation, reinforcing the idea that every design is uniquely monstrous.
get-togethers. We utilized Instagram, Telegram, media outreach, and collaborations to amplify brand awareness.
One of the most creative solutions was a promotional video featuring Milla Jovovich in her iconic Resident Evil look.
In the video, a virus breaches containment, infecting a cake
and transforming it into an ugly-cake. TrustMe Studio, with
its medical-themed branding, symbolically “controls” the cake’s mutation, reinforcing the idea that every design is uniquely monstrous.
Strategy
– 123% increase in cake orders
– Media coverage and brand recognition boost after collaborations
– Follower growth and improved conversion rates for orders
– Participation in fashion events and collaboration with Omanko
– Media coverage and brand recognition boost after collaborations
– Follower growth and improved conversion rates for orders
– Participation in fashion events and collaboration with Omanko
Final result
PROJECT
GALLERY
GALLERY
- 3d Logo artworkСreated at the request of the brand's owner, reflecting a natural theme.
- No Worries Refrigerator
in one of Chiho's PlacesVisualization of a refrigerator with brand branding and desserts in collaboration with a Chinese restaurant. - Visualization of a cake in a boxIt's just a cake in a noodle box.
-
A poster of a cake before it was "infected"The first of two posters dedicated to the release of the collaboration with TrustMe Studio. - A poster of a cake after it was "infected"The second of the two posters is dedicated to the release of the collaboration with TrustMe Studio.
- Box design for unique cakesThese boxes were created by me, and then produced in this design.
- Did you like the project?
Do you want the same?You can contact me via Telegram or by the email.
