This project involved designing and developing advertising materials for Два Мяча and Ewing. Created materials included: – Static and interactive HTML banners with a CTA button for Ewing – Static banners and print materials (boxes, softboxes, posters) for Два Мяча’s flagship store The ads were displayed on websites, social media, and used in offline stores.
ABOUT PROJECT
The design was crafted to align with each brand’s unique aesthetic: – Два Мяча: banners promoted the fall collection – Ewing: banners introduced the American brand to the Russian market
Idea
Tools used for development: – Figma, Adobe Photoshop, HTML & CSS – Designs were optimized for both digital and print formats The banners helped attract new audiences to Ewing and boosted demand for Два Мяча’s fall collection.
Strategy
– Increase in click-through rates on online ads after the banner launch – Greater brand awareness for Ewing in Russia – Offline promotional materials for Два Мяча were displayed in their Хлебозавод store
Final result
This button leads to Google Drive with a lot of photos and work on this project.
SEE MORE DETAILS
PROJECT GALLERY
The works used for boxes and packages
One of the works created to advertise the autumn collection.
HTML banner for Ewing advertising
One of the many resizes and banner options.
Other sizes of Ewing banners
Other banner sizes and options.
The banner used for advertising in the social networks "Dva Myacha"