A personal portfolio website was developed for ArtyLema, a photographer and videographer working across various genres, including video editing and reels creation. The primary goal was to showcase the photographer’s work, enhance personal brand recognition, and attract new clients in both B2B and B2C segments. The website features multiple galleries displaying commercial and personal projects, media mentions, and a contact page for inquiries and bookings.
ABOUT PROJECT
The website stands out due to its unique visual style: photographs appear to be placed on a notebook page, yet they seem to be floating in mid-air. This design reflects the photographer’s creative vision and distinctive artistic approach. The site simplifies portfolio browsing for potential clients and showcases both commercial and personal projects, helping the photographer stand out from competitors.
Idea
The website was built on Tilda with the integration of custom handwritten code, developed by me, for enhanced optimization and fine-tuned element adjustments. – Navigation is implemented through a custom menu, specifically designed for this project. – The website underwent SEO optimization, ensuring its indexing in search engines. – It was also promoted through mentions on social media to attract a broader audience.
Strategy
– Increased the number of B2C clients and secured video production and editing contracts from large B2B clients. – After SEO improvements, website traffic grew by 70% on average. – Conversion rate reached 5%, meaning that 5% of all visitors placed an order. – Most major clients who received the website link proceeded with a booking.
Currently, website development is on hold, but further improvements, optimizations, and new project additions are planned for the near future.
Final result
This button leads to an ArtyLema website, where you can personally see my work.
SEE MORE DETAILS
PROJECT GALLERY
The process of working on the main page of the website
A few comments about the work already done and a discussion of the upcoming.
Custom preloader created for this project
Gif animation created to be shown before loading the site.
A handwritten font created specifically for this site
ArtyLema manuscripts used to create the font.
An advertising poster created to promote a website
The posters were posted all over Moscow.
Part of a personal file
The entire personal file was created by me and uploaded to the contact page.
One of the works in the collab with Perspektiva
Some of the photos uploaded to the page with commercial projects.